Effective Merchandising

You`ve already done a lot to market your products: created a high-quality product, invested in advertising and built a sales system. You have a little left to do — to make your consumer choose your product, but not your competitor`s one. For this the product must be in the right place, in the right range and in the right quantity.

Do you know that:

  • 70% of consumers choose the goods, being in front of a shelf
  • Consumer`s choice only for 20% is determined by the properties of the product, and for 80% — by its surroundings
  • 50% of spontaneous purchases are done thanks to proper merchandising.
  • If a buyer does not see the product, which he came for, in 44% of cases he buys another brand

Using our great experience with FMCG market leaders, we offer you the SalesWorks Merchandising solution, which allows to promote your products in POS with maximum efficiency.

Key features:

  • Assortment management (including work with commodity stocks, novelties, OoS, top-SKU)
  • Shelf work (including compliance with shelf space standards, monitoring of the shelf share, facings control, product quality control and FIFO)
  • Price audit
  • Customer relationship management
  • Monitoring competitors` activities
  • Controlling POS materials and additional shelf spaces
  • Field team supervision and motivation
  • Immediate feedback from POS

SalesWorks Merchandising solution fits both for producers and agencies and is a robust platform that ensures data integrity and business process continuity.

In addition to reliability, particular attention is paid to innovation. We develop new technologies of digital merchandising (augmented reality, photo recognition) for fast and cost-effective analysis of the situation at POS.

SalesWorks Merchandising solution will allow you not only to surpass consumer expectations at POS, but also to build long-term mutually beneficial relationships with customers.